The smell of spices permeates the air; an intense aroma of turmeric, coriander, curry, pepper and cardamom. Crowded streets, full of people, animals and goods. Landscapes that are filled with thousands of hues and shades, as in the days of Holi, the Indian festival of colors which celebrates the victory of good over evil, in which people throw colored powder on themselves. Each color has its own special meaning: green represents the vitality, the blue the calm and the harmony, Orange is the optimism and the red, the joy and the love.
It is a feast involving people of all ages, gender and social class, and that breaks down for one day every division barrier between the castes.
India, a country that is characterized not only for its geographical vastness, but also for the enormous wealth, the result of diversity of cultures and traditions.
A heterogeneity that is reflected in the language, with 23 different languages and 2,000 dialects spoken, and in the religions practiced, by Hinduism to Islam, Buddhism to Sikhism to Christianity.
A land with an ancient heart, rich in history, art, literature and spirituality.
There are many symbols of India and in general of the Eastern world; among these there are also mandalas. It is spiritual and ritual performances, used especially in Hinduism and Buddhism to focus the attention, define a sacred space and encourage meditation.
From Sanskrit, the word mandala means " circle" or "center"and it is an essential and geometric representation of the world, a "cosmogram".
Today this symbol is very well known and popular in the West, where it is entered in the common use for indicating geometric patterns, diagrams and circular designs that symbolically represent a microcosm of the universe. Used in various fields, from psychology to spiritual practices, it helps to restore calm, balance and peace and, ultimately, to increase self-awareness.
For the collection of doormats of August, Velcoc has been inspired by this element of oriental culture, to travel the imagination of the people and bring in an ethnic world full of shapes, colors and meanings.
A collection of 10 mats for the exterior, made of coir coming from India; each of them proposes a different figure, a design that takes up the theme and the geometric structure of the mandala and that brings with it, a history and a meaning.
From the elephant which in Hindu religion symbolizes the god Ganesha , Lord of good omen that brings prosperity and luck and is the destroyer of the material obstacles and spiritual, to the flower of the lily, which in the East represents purity of body and of the spirit, beauty, the elegance and perfection.
Not just a doormat, but the ethnic content you were looking for your home!